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My Friend Sancho

My first novel, My Friend Sancho, is now on the stands across India. It is a contemporary love story set in Mumbai, and was longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


To buy it online from the US, click here.


I am currently on a book tour to promote the book. Please check out our schedule of city launches. India Uncut readers are invited to all of them, no pass required, so do drop in and say hello.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


And ah, my posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

Prodigy

I feel hugely sorry for this kid. In her world, it might be a huge deal to become “the…

Topless Women and the Indian Government

The Times of India reports: The government has banned Fashion TV for nine days after finding a program it…

The Hollywood Formula

Forget Robert McKee and Syd Field: If you want to learn how to make a successful Hollywood film, watch…

The Empire Strikes Back

Daniel Pepper of CMS has a worrying story up on how RTI activists in India are increasingly facing a…

When the Marshalls Go Marching In

This sentence says so much about the level of parliamentary debate in India today: Finally, marshals were called in…

25 September, 2008

A Crushed Big Toe

Prem Panicker writes in:

There’s a Neo Sports ad out just now that might interest you.

Big hoarding, dominated by an image of a foot with a crushed big toe, and blood leaking out.

The tag line reads: Last year, Brett Lee’s Yorkers didn’t always hit the wicket. Our turn to return the favour.

That’s the best they can do to promote what could be an intriguing Test series?

Well, I suppose juvenile bluster is an improvement on ‘Pakraman’-style warfare metaphors. But does anyone really need to promote this series?

Also, how will our fast bowlers bear the weight of such expectation? The most famous attempted yorker in India’s history turned out to be quite a disaster

Previous posts about toes: 0.5, 1, 2, 3, 4, 5, 6.

Posted by Amit Varma in India | Media | Sport | WTF

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