Browse Archives

By Category

By Date



My Friend Sancho

My first novel, My Friend Sancho, is now on the stands across India. It is a contemporary love story set in Mumbai, and was longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


To buy it online from the US, click here.


I am currently on a book tour to promote the book. Please check out our schedule of city launches. India Uncut readers are invited to all of them, no pass required, so do drop in and say hello.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


And ah, my posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

Another Independence Day

July 2, 2009—mark this day. It’s a big day in the history of independent India because today was the…

Savita Bhabhi Fights Censorship

A dull government office. A pot-bellied bureaucrat in a safari suit sits behind a table on which many dusty…

‘My Mother’s Fault’

My friend Salil Tripathi was in Bombay this week to promote his marvellous new book, “Offence: The Hindu Case.”…

Spelling It Out

I’m just back from dinner with a few friends of mine, among them Anand Ramachandran and Salil Tripathi. They…

No More Pockets

Archana Sinha writes in: Nepal has ordered its customs officials to wear pocketless pants, with a view to discouraging…

25 September, 2008

A Crushed Big Toe

Prem Panicker writes in:

There’s a Neo Sports ad out just now that might interest you.

Big hoarding, dominated by an image of a foot with a crushed big toe, and blood leaking out.

The tag line reads: Last year, Brett Lee’s Yorkers didn’t always hit the wicket. Our turn to return the favour.

That’s the best they can do to promote what could be an intriguing Test series?

Well, I suppose juvenile bluster is an improvement on ‘Pakraman’-style warfare metaphors. But does anyone really need to promote this series?

Also, how will our fast bowlers bear the weight of such expectation? The most famous attempted yorker in India’s history turned out to be quite a disaster…

Previous posts about toes: 0.5, 1, 2, 3, 4, 5, 6.

Posted by Amit Varma in India | Media | Sport | WTF

Copyright (C) India Uncut - http://indiauncut.com
All rights reserved. Do not reproduce without permission. Email: amitblogs@gmail.com
This article is permanently archived at:
http://indiauncut.com/iublog/article/a-crushed-big-toe/