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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Mahi and the Indian Man

This is the 24th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Narendra Modi Makes Some New Year Resolutions

This is a guest column published today in the Sunday Times of India edit page. Every December, I like to…

Mirror mirror on the wall, who is the most macho of them all?

This is the 34th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. This…

Three Reasons Why A Cashless Society Would Be A Disaster

This is a guest column published today in the Sunday Times of India edit page. I am a great admirer…

Lost in the Shallows

So I finally saw ‘Dear Zindagi’ (after invoking it for the sake of my column last Sunday), and I was…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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