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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. These days, he makes his living playing poker as he works on his second novel.




My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

We Are All Sharks

This is the 36th installment of my fortnightly poker column in the Economic Times, Range Rover. A few days ago,…

An Economic Message from God

The editors of Okonomos, the economics journal of the Hansraj College in Delhi, asked me to write a guest article…

It’s All a Gamble

This is the 35th installment of my fortnightly poker column in the Economic Times, Range Rover. Some people, when I…

The Kim Kardashian Liberals

This is the 13th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. You…

Deep Thought

This is the 34th installment of my fortnightly poker column in the Economic Times, Range Rover. I discovered poker as…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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