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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

Elephant in Kerala

So it’s about 10.45pm, and we’re headed in a tourist taxi to Siena Village, a resort a few kilometres…

‘The Businessman Panicked’

I don’t know why, but I find this kind of funny. And what’s with the quote marks in that…

III = III + III

Jonah Lehrer writes in Wired: Here’s a brain teaser: Your task is to move a single line so that…

‘An Offer They Could Not Refuse’

So while everyone’s celebrating the arrival of Akhilesh Yadav and how he’s revitalised the Samajwadi Party and UP Politics,…

Good Old Dravid…

... is done. The next time India walk out to play a Test match, my favourite sportsman of all…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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