Browse Archives

By Category

By Date

About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Understanding Consent

This is the 87th installment of Rhyme and Reason, my occasional set of limericks for the Sunday Times of India…

One Bad Law Goes, but Women Remain Second-Class Citizens

This is the 12th installment of The Rationalist, my column for the Times of India. This has been a year…

Cricketers Focus on Process, Not Results. So Should Fans

This is the third installment of my cricket column for Cricket Next., and was published on September 15, 2018. Every…

What Virat Kohli Should Consider About the Machinery of His Brain

This is the second installment of my cricket column for Cricket Next., and was published on September 5, 2018. George…

Consent Won a Battle This Week. The War Remains

This is the 11th installment of The Rationalist, my column for the Times of India. Remember, remember, the sixth of…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

Copyright (C) India Uncut - http://indiauncut.com
All rights reserved. Do not reproduce without permission. Email: amitblogs@gmail.com
This article is permanently archived at:
http://indiauncut.com/iublog/article/a-metric-for-hotness/

Commenting is not available in this weblog entry.