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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Good Night, Pappu

This is the second of two limericks in the 10th installment of Rhyme and Reason, my weekly set of limericks…

Mosquitoes As Big As A Bus

This is the first of two limericks in the 10th installment of Rhyme and Reason, my weekly set of limericks…

Two States

This is the 9th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The Impresario and the Intellectual

This is the 8th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

That Gender Card Again

Swarajya plays the gender card on behalf of Smriti Irani: The jokes on Smriti being handed textiles ministry, misunderstanding it…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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