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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

The Wheel Turns

This is the 47th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Searching For Macho

This is the 46th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Immortal Mishtake

This is the 45th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Misogyny is the Oldest Indian Tradition

This is the 40th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. Early…

Beware of the Useful Idiots

This editorial by me appeared today in Pragati. Many of the intellectuals who supported Narendra Modi in 2014 should have…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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