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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.

My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.

If you're interested, do join the Facebook group for My Friend Sancho

Click here for more about my publisher, Hachette India.

My posts on India Uncut about My Friend Sancho can be found here.

Bastiat Prize 2007 Winner

Recent entries

Delicate Cages

The Monday Poem: TAKING THE HANDS by Robert Bly Taking the hands of someone you love, You see they are…

Uber and Governance

Anant Rangaswami tweets: [tweet] I love Uber, as much for what it is as what it represents. But here’s the…

The Real Issue Regarding The National Anthem

There’s an interesting video that seems to have gone viral on social media showing a bunch of hooligans in a…

Carlsen 1, Fischer 0

In an excellent feature on Magnus Carlsen in the Telegraph, Nigel Farndale writes: He [Carlsen] has always been interested in…

On Winning the Bastiat Prize for Journalism

I was fortunate a few days ago to win the Bastiat Prize for Journalism for the second time. The prize…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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