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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

To Escalate or Not? This Is Modi’s Zugzwang Moment

This is the 17th installment of The Rationalist, my column for the Times of India. One of my favourite English…

India’s Problem is Poverty, Not Inequality

This is the 16th installment of The Rationalist, my column for the Times of India. Steven Pinker, in his book…

Here Is Why the Indian Voter Is Saddled With Bad Economics

This is the 15th installment of The Rationalist, my column for the Times of India. It’s election season, and promises…

We Live in an Age of Bullshit

A slightly shorter version of this was published as the 14th installment of The Rationalist, my column for the Times…

Wave Goodbye

This is the 88th installment of Rhyme and Reason, my occasional set of limericks for the Sunday Times of India…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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