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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.

Bastiat Prize 2007 Winner

Recent entries

What a Fix!

This is the 19th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Two Villains

This is the 18th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

How This Nobel Has Redefined Literature

This piece was published today in the Times of India. It’s rare that when a prize is given to someone,…

To Defeat Pakistan’s Generals, Let’s Embrace Their Artists

This is a guest column published today in the Sunday Times of India edit page. I am a hawk when…

The Girl From Haryana

A slightly shorter version of this feature on Sakshi Malik was published in the October 2016 issue of Elle India.…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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