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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

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22 July, 2009

‘A Whole New World Of Khakras’

Chandni Parekh recently forwarded me a hilarious press release she received on behalf of the actor Purab Kohli. Given that press releases are intended for the public domain, I’m reproducing it in full here, typos, spellos and grocers’ apostrophes intact, for the charm of it:

Hi

Please find below a small snippet on Purab Kolhi. He is currently shooting in Ahmedabd

Fun time khakra time.

Do you know that Purab is a big fan of: khakra’s. He always has them on shoots. He’s even got his regular supplier in Bombay who he keeps getting refills from.

But now in the heart of Gujarat he is discovering a whole new world of khakra’s. He just can’t stop eating them on the sets of Hide and seek Apurva lakhia’s co production with Moser Baer. Purab has been shooting in a farm house where he is finishing the family’s stock for the year. “They have hidden secrets here, have you tried the muthiya khakra’s” says Purab over the phone.

Looks like he’s going to come back with excess baggage.

I wonder if poor Kohli knows what his PR man is up to? Really, is this what we’ve come down to when it comes to promoting films? Khakras? (Or even khakra’s?)

*

In more serious news, The Times of India asks: Will Sonam Kapoor wear a bikini?

*

Who knows, one day all this may come together in the headline, “Will Purab Kohli wear a bikini?” (Or “Will Sonam Kapoor wear a Khakra?”) Today’s parody is tomorrow’s headline, so don’t laugh, who knows?

*

Update (July 23): ToI carries the khakra story. Wow.

(Via Chandni, again.)

Posted by Amit Varma in Arts and entertainment | India | Journalism | Media | News | WTF

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