Academics and Sex

I think most of us would agree that academics is boring. And that sex is exciting. So what about an academic study on sex then?

Well, consider the following quote from an author of one such study:

Understanding measures of arousal is paramount to further theoretical and practical advances in the study of human sexuality. Our results have implications for the assessment of sexual arousal, the nature of gender differences in sexual arousal, and models of sexual response.

I guess boring wins. I wonder what academics do on vacation.