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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. These days, he makes his living playing poker as he works on his second novel.




My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

The Endowment Effect

This is the 27th installment of my fortnightly poker column in the Economic Times, Range Rover. There’s something strange that…

The Shame Game

This is the 9th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. One…

The Tournament Lottery

This is the 26th installment of my now fortnightly poker column in the Economic Times, Range Rover. I write these…

The Second Game of Dice

This is the 25th installment of my weekly poker column in the Economic Times, Range Rover. The Mahabharata is an…

The Interpreter

This is the 24th installment of my weekly poker column in the Economic Times, Range Rover. If there is one…

12 January, 2011

Aishwarya, Freida and Realising the Self

The Times of India investigates if “Aishwarya Rai (Jodhaa Akbar) has been replaced by younger Bollywood star Freida Pinto (Slumdog Millionaire) as the face of cosmetics firm L’Oréal”, and ends its report with these two priceless paragraphs:

Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, suggested that instead of obsession with minor issues like “pitched battles of Aishwarya and Freida”, media should focus more on highlighting major issues facing humanity, world and India today.

Rajan Zed, who is President of Universal Society of Hinduism, stressed that instead of running after these mundane things, we should focus on realizing the Self. As ancient Hindu scripture Katha Upanishad points out that when wise realize the Self, they go beyond sorrow…When one realizes Self, there is nothing else to be known.

Stunning WTFness—and in case you need some background on this publicity hound and self-styled “distinguished Hindu statesman”, my friend Prem Panicker’s classic post from 2009 has more.

*  *  *

I’m racking my brains about what “realising the self” could mean, and I can’t think beyond masturbation. In my nihilistic worldview, there can be nothing more divine than a self-inflicted distinguished Hindu orgasm. The rest is illusion. No?

*  *  *

Meanwhile, bothered by thoughts of neither Aishwarya nor Freida, the irrepressible MF Husain has expressed his love for Anushka Sharma. Besides being gorgeous, she also acted really well in Band Baajaa Baaraat, so I’m going to cheer him on in his efforts to “paint her in myriad hues.” I wonder what Mr Zed would have to say about that.

The Zed link via email from Arjun Swarup.

Posted by Amit Varma in Arts and entertainment | India | News | WTF

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