03 November, 2007

Bras Like London Bridge

Belinda Luscombe writes an open letter to Warren Buffet, asking him to build a better bra. It’s a terrific letter, with much historical perspective:

About 120 years ago, Mme. Cadolle figured out that it made more sense for women’s breasts to be suspended from above than cantilevered from beneath. That is, she invented bra straps. So instead of walking around wearing the lingerie equivalent of the London Bridge, women could slide themselves into a Golden Gate. This was a huge relief—as anyone who has worn a strapless bra can tell you—because the London Bridge pretty much always falls down.

Frankly, I’m a huge fan of London Bridge, as this old confession of mine indicates. As a good bridge should, it brings people together.

(Link via email from Shruti.)