Free markets and democracy

Imagine you want to buy a cola. But you’re not allowed to just buy the cola you want. Instead, all cola drinkers in the country get to vote for a cola brand of their choice. Whichever brand the majority chooses, that’s the one you’re forced to drink. So if you like Coke and the majority votes for Pepsi, too bad. Coke will have to wait four years.

That’s the difference between democracy and free markets.

Now, obviously I’m not suggesting that we all have the MP we want and have separate governments for each of us. That would be absurd, if enjoyable to watch. The point I’m making is this: people who praise democracy for empowering individuals with the power of choice should like free markets even more, for offering that empowerment to a much larger degree. But too often in our country, votaries of democracy rant against free markets. Isn’t that strange?