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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. These days, he makes his living playing poker as he works on his second novel.




My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

The Endowment Effect

This is the 27th installment of my fortnightly poker column in the Economic Times, Range Rover. There’s something strange that…

The Shame Game

This is the 9th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. One…

The Tournament Lottery

This is the 26th installment of my now fortnightly poker column in the Economic Times, Range Rover. I write these…

The Second Game of Dice

This is the 25th installment of my weekly poker column in the Economic Times, Range Rover. The Mahabharata is an…

The Interpreter

This is the 24th installment of my weekly poker column in the Economic Times, Range Rover. If there is one…

13 January, 2009

Sancho’s Got Clothes

Choosing what to wear is not such an easy matter, though.

The contest to design the cover for my first novel, “My Friend, Sancho”, is now over. To all those who entered, from me and Hachette India, Thank You!

We’ve been overwhelmed by the designs—not just the number of entries that came in, but the quality. As my editor at Hachette remarked, “Never has any book had so many great covers to choose from.” We’re trying to make a shortlist right now, and expect to announce a winner on Monday, January 19.

That said, announcing a winner will be heartbreaking, because so many of the covers are so good in different ways. Many factors go into choosing a cover: the subjective tastes of the people involved; inputs from production on how something that looks good on the screen will look as a book; the scope for effects such as, in my publisher’s words, “embossing, holographic stuff, texture, foiling, UV, etc”; inputs from sales on what will actually work in the marketplace. There are trade-offs involved: one cover may look beautiful and have just the right feel, but may have nothing to do with the book conceptually; another may be bang on in terms of suiting the book, and may not be the kind of cover that stands out from a distance in a book shop. It’s all very complicated.

For this reason, Hachette has decided that while it can choose just one cover and award just one prize, every single entrant will get a token of appreciation. If you entered a design, expect to hear from Hachette soon.

Meanwhile, I’m off to my ‘cover designs’ folder to get bewildered and overwhelmed. Thanks again!

Posted by Amit Varma in Arts and entertainment | My Friend Sancho | Personal

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