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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

Elephant in Kerala

So it’s about 10.45pm, and we’re headed in a tourist taxi to Siena Village, a resort a few kilometres…

‘The Businessman Panicked’

I don’t know why, but I find this kind of funny. And what’s with the quote marks in that…

III = III + III

Jonah Lehrer writes in Wired: Here’s a brain teaser: Your task is to move a single line so that…

‘An Offer They Could Not Refuse’

So while everyone’s celebrating the arrival of Akhilesh Yadav and how he’s revitalised the Samajwadi Party and UP Politics,…

Good Old Dravid…

... is done. The next time India walk out to play a Test match, my favourite sportsman of all…

10 September, 2009

Sherlyn Chopra Means Business

I tweeted a couple of hours ago about the bizarrely headlined feature on Sherlyn Chopra (“Have Breasts, Will Talk”), but the most WTF thing about the article wasn’t any of the priceless quotes from Sherlyn, or the report’s inept attempts at eloquence, but the para at the end:

While it’s clear that the Internet is the way of the future, she has entered into an exclusive agreement with Times Internet Limited. Under this agreement exclusive mobile rights of all her mobile content lie with Times Internet Limited, specifically to be provisioned by Indiatimes 58888, on SMS, WAP, Voice and all operator platforms. “It’s a great honour! With most actresses shedding their inhibitions, there is a lot of competition on the internet. And I love it. It compels me to redefine excellence,” she says. You can follow more about Sherlyn. Get her mobile downloads, for example, send messages or listen to her thoughts, straight from her. Just call 58888799 or SMS SHERLYN to 58888. Call rates are Rs 7 per minute and SMS rates are up to Rs 3 per message.

This is ostensibly a feature article, mind you. So much for the wall between editorial and business.

Nevertheless, isn’t it delicious how they snuck that quote in the middle? Sherlyn has my best wishes for redefining excellence in the context she mentions.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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