Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.
I tweeted a couple of hours ago about the bizarrely headlined feature on Sherlyn Chopra (“Have Breasts, Will Talk”), but the most WTF thing about the article wasn’t any of the priceless quotes from Sherlyn, or the report’s inept attempts at eloquence, but the para at the end:
While it’s clear that the Internet is the way of the future, she has entered into an exclusive agreement with Times Internet Limited. Under this agreement exclusive mobile rights of all her mobile content lie with Times Internet Limited, specifically to be provisioned by Indiatimes 58888, on SMS, WAP, Voice and all operator platforms. “It’s a great honour! With most actresses shedding their inhibitions, there is a lot of competition on the internet. And I love it. It compels me to redefine excellence,” she says. You can follow more about Sherlyn. Get her mobile downloads, for example, send messages or listen to her thoughts, straight from her. Just call 58888799 or SMS SHERLYN to 58888. Call rates are Rs 7 per minute and SMS rates are up to Rs 3 per message.
This is ostensibly a feature article, mind you. So much for the wall between editorial and business.
Nevertheless, isn’t it delicious how they snuck that quote in the middle? Sherlyn has my best wishes for redefining excellence in the context she mentions.
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6 down: Order beginning with ‘A’ (12)