Browse Archives

By Category

By Date

About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Understanding Consent

This is the 87th installment of Rhyme and Reason, my occasional set of limericks for the Sunday Times of India…

One Bad Law Goes, but Women Remain Second-Class Citizens

This is the 12th installment of The Rationalist, my column for the Times of India. This has been a year…

Cricketers Focus on Process, Not Results. So Should Fans

This is the third installment of my cricket column for Cricket Next., and was published on September 15, 2018. Every…

What Virat Kohli Should Consider About the Machinery of His Brain

This is the second installment of my cricket column for Cricket Next., and was published on September 5, 2018. George…

Consent Won a Battle This Week. The War Remains

This is the 11th installment of The Rationalist, my column for the Times of India. Remember, remember, the sixth of…

10 September, 2009

Sherlyn Chopra Means Business

I tweeted a couple of hours ago about the bizarrely headlined feature on Sherlyn Chopra (“Have Breasts, Will Talk”), but the most WTF thing about the article wasn’t any of the priceless quotes from Sherlyn, or the report’s inept attempts at eloquence, but the para at the end:

While it’s clear that the Internet is the way of the future, she has entered into an exclusive agreement with Times Internet Limited. Under this agreement exclusive mobile rights of all her mobile content lie with Times Internet Limited, specifically to be provisioned by Indiatimes 58888, on SMS, WAP, Voice and all operator platforms. “It’s a great honour! With most actresses shedding their inhibitions, there is a lot of competition on the internet. And I love it. It compels me to redefine excellence,” she says. You can follow more about Sherlyn. Get her mobile downloads, for example, send messages or listen to her thoughts, straight from her. Just call 58888799 or SMS SHERLYN to 58888. Call rates are Rs 7 per minute and SMS rates are up to Rs 3 per message.

This is ostensibly a feature article, mind you. So much for the wall between editorial and business.

Nevertheless, isn’t it delicious how they snuck that quote in the middle? Sherlyn has my best wishes for redefining excellence in the context she mentions.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

Copyright (C) India Uncut - http://indiauncut.com
All rights reserved. Do not reproduce without permission. Email: amitblogs@gmail.com
This article is permanently archived at:
http://indiauncut.com/iublog/article/sherlyn-chopra-means-business/

Commenting is not available in this weblog entry.