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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Two Dreams

This is the 53rd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The GST Rhymes

This is the 52nd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The Fall Guy (and the Stampede)

This is the 51st installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

A Few Thoughts on Limericks

The 50th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India, appeared today.…

Mentally Deranged

This is the 50th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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