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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

Elephant in Kerala

So it’s about 10.45pm, and we’re headed in a tourist taxi to Siena Village, a resort a few kilometres…

‘The Businessman Panicked’

I don’t know why, but I find this kind of funny. And what’s with the quote marks in that…

III = III + III

Jonah Lehrer writes in Wired: Here’s a brain teaser: Your task is to move a single line so that…

‘An Offer They Could Not Refuse’

So while everyone’s celebrating the arrival of Akhilesh Yadav and how he’s revitalised the Samajwadi Party and UP Politics,…

Good Old Dravid…

... is done. The next time India walk out to play a Test match, my favourite sportsman of all…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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