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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

The New World Upon Us

This is the 45th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. Alpha…

Facts. Don’t. Matter

This op-ed of mine was published in the Hindu today. Politicians like Trump and Modi play to our worst impulses…

Neech Whataboutery

This is the 61st installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Hadiya and Ivanka

This is the 60th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

A Few Thoughts on Match Poker (and the Match IPL)

A couple of weeks ago, I took part in the Match IPL, playing for Goa Kings. The IPL here stands…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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