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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Adityanath’s rise marks the end of a 100-year-old battle

This is the second installment of The Rationalist, my column for the Times of India. There comes a moment in…

The Seen and the Unseen: Episodes 6 to 10

I just realised that I haven’t been mirroring episodes of my weekly podcast, The Seen and the Unseen, on India…

The Return of Pragati

A few days ago, the magazine Pragati relaunched under my editorship. This was the editorial I wrote to mark its…

A Top Edge (and a Brain Fade)

This is the 30th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Embrace the Technology!

This is the 36th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. At…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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