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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Procrastination (and Kumble vs Kohli)

This is the 39th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Saffron is the New Red

This essay, which I co-wrote with Barun Mitra, was published in Pragati, the online magazine I edit, on June 21.…

Politics = Bribery

This essay, which I co-wrote with Kumar Anand, was published in Pragati, the online magazine I edit, on June 13.…

Wonder Woman, the God of War and Public Choice Economics

This essay, which I co-wrote with Kumar Anand, was published in Pragati, the online magazine I edit, on June 8.…

Legalise Prostitution to Fight Trafficking

This essay, which I co-wrote with Manasa Venkataraman, was published in Pragati, the online magazine I edit, on May 24.…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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