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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

The Wheel Turns

This is the 47th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Searching For Macho

This is the 46th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Immortal Mishtake

This is the 45th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Misogyny is the Oldest Indian Tradition

This is the 40th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. Early…

Beware of the Useful Idiots

This editorial by me appeared today in Pragati. Many of the intellectuals who supported Narendra Modi in 2014 should have…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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