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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Dawood and Vadra

This is the 34th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Red Lights and Loudspeakers

This is the 33rd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Prawn + Wine

This is the 32nd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The Winning Mantra for this IPL: Attack, Attack, Attack

This is the third installment of The Rationalist, my column for the Times of India. When the Indian Premier League…

The Yogi and the Missus

This is the 31st installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

28 February, 2008

Simplicity Sells

Check out this presentation by David Pogue on why simplicity is a virtue in software design. The musical send-ups of customer support, Bill Gates and Steve Jobs are outstanding, and his call to “count the taps” should inspire any product designer. Fittingly, I first watched it on my iPod.

For another view on simplicity, here’s what Joel Spolsky has to say.

Posted by Amit Varma in Science and Technology

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