Soumya Bhattacharya wonders why Indians don’t buy more books. He does some math for us:
It costs Rs 200 to watch a movie on a weekend evening at a multiplex. (And that’s without the popcorn and the soft drinks.) Now my edition of Cormac McCarthy’s The Road — for my money the finest novel of 2007 and a New York Times bestseller, which means that a lot of people, including those who make their reading choices based on what Oprah recommends in her book club, have bought it — costs Rs 195. A Penguin Modern Classic — the storehouse of the finest literature in the history of literature — usually costs Rs 250.
It costs Rs 900-1,200 for a meal for two at a restaurant in Mumbai. You could get the new Ghosh and the new book of stories by Jhumpa Lahiri (award-winning, finely calibrated, exquisite tales of belonging and loss) for Rs 1,049. It costs Rs 125-150 for a coffee and a sandwich at one of the coffee chains. A Penguin Popular Classic — the cheaper version of the Penguin Modern Classic — is available for Rs 95. Oh, and my Orwell Centenary Edition of Shooting an Elephant and Other Essays costs Rs 367. That’s less than what I would spend for a few drinks at a Mumbai bar. So it’s not the money. And it’s certainly not that we don’t have the time. (If I could lay my hands on a study that totted up the amount of time we spend sending text messages or watching puerile rubbish on TV or travelling, vacant-minded, and not reading…)
It’s just that we’d rather not buy books. Most of us choose not to.
Bravo! I wish it would somehow become cool for people to read books. (Books in general, not just Chetan Bhagat.) And then, once they bought books to be cool, they got addicted.
Given my choice of what I want to do with my life, of course, that’s just self-interest speaking.
(Link via Nilanjana.)