A buxom blonde named Belinda

In 1906 American humorist Gelett Burgess published a book called “Are you a bromide?” It became a success. At a publishing association dinner the next year, as was custom, his publisher handed out copies of the book with a special jacket with “the picture of a damsel.” Burgess himself drew the buxom blonde for the cover and gave it the name “Miss Belinda _____”. What did this add to the publishing world?

Answer: (select the text below to show)

The term “Blurb”.

Question by J Ramanand