Benetton and domestic violence

What do you think of the advertisement below? Is it exploitative, or is it brave and powerful? What do you feel about the matching purples? Comments are open…


There’s more from Arun Venugopal at SAJA Forum and Anna at Sepia Mutiny.

UPDATE: It’s a hoax. Salon reveals that this ad is not by Benetton, as does Jill Miller Zimon. (Courtesy Quizman in comment 20 and Sumant in comment 21. This update posted after comment 22.)