This is the fourth installment of Viewfinder, my weekly column for Yahoo! India.
What is the job of a journalist? An idealistic reader would say that it is to report the news, to put the facts of the world on record. A jaded news editor would say, it is to tell stories, ideally sensationalistic ones, that capture the attention of the reader. These stories are often a spin on the truth; and sometimes they may be outright false. A reporter’s brief is often to turn banal facts into gripping drama—and if there is no easy story to be had, then to manufacture one.
We see this in the way sports is covered in India. You might think that a sporting encounter is dramatic by itself, and does not need embellishment or hyperbole. But news editors seem to believe that readers not only want dramatic narratives, they want those narratives to be simple. (I wrote about this in the inaugural Viewfinder as well.) A cricket match may be decided by a number of complex factors, and the loser most often does not play badly, but simply gets outplayed by a better team. But this complexity does not make for a good story.
The most crass illustration of this came a few years ago, during an India-Pakistan series, when a news channel started finding the Match ka Mujrim (‘Villain of the Match’) in a post-match analysis show. Cricketers aren’t Mujrims, and on most days, even when matches are lost heavily, there may not be any blame to be assigned. In sport, shit happens. But no, it’s more fun, allegedly more engaging, and what’s more, far easier for a lazy thinker, to affix blame, paint the events of the day in black and white, and move on.
Last year, when India crashed out of the second T20 Cricket World Cup, there were the usual calls for our captain MS Dhoni’s head. When there was no story to be had, the media made it up, such as when, as Anand Vasu reported, “Dhoni’s effigy was burnt in his hometown Ranchi, … apparently it was ‘arranged’ by two channels.” The footage was good—so what if the burning was staged?
The sports pages of our newspapers these days are also full of such nonsense. For the last three days we’ve been reading about an alleged brawl that our players had in a nightclub. Well, as this report indicates, it wasn’t a brawl, and it wasn’t even a nightclub. There was no story in it. But our players had already been painted as mujrims, and of course our journos took that narrative forward.
Another big story of the last few days was about how the BCCI was planning to sack Dhoni from the T20 captaincy. As Prem Panicker eloquently pointed out, it was a fabrication. And it was a particularly ludicrous one, when you consider that Dhoni is also captain of Chennai Super Kings, which is owned by BCCI bigwig N Srinivasan and has chairman of selectors K Srikkanth as a brand ambassador. If Dhoni is sacked from the Indian captaincy, it directly affects CSK’s brand value. Even if he really sucked as a captain—despite some bad tactical calls, I believe he is a splendid captain—he would not be sacked. He could walk on field in a bikini, holding a tennis racket, and he would keep his job. So what a dishonest story to run.
* * * *
Besides the lazy reporting, there has also been lazy analysis. Success breeds enemies, and the IPL has been successful, so obviously it has become fashionable to beat up on it. That’s okay, but to blame it for India’s poor performance in the T20 World Cup, as so many commentators have done, is ridiculous. If the IPL did tire out the men who played in it, or get them used to a lower standard of cricket, or fatigued them with its parties, then you’d expect the non-Indian players also to suffer from it. Well, consider the following facts:
The Man of the Tournament in the T20 World Cup, Kevin Pietersen, played in the IPL. The top run-scorers of England, Australia, Sri Lanka, South Africa, West Indies, New Zealand and India were all IPL players. Australia’s miraculous comeback in the semi-final was fashioned by two IPL batsmen. The top wicket-taker of the tournament, Dirk Nannes, was an IPL star. Barring Pakistan, whose players unfortunately missed out on the IPL, every team was driven by its IPL stars.
And yet, at the end, we were the only ones whining.
* * * *
I am a purist and prefer men wearing white flannels to those in coloured pajamas, but I’m an admirer of what the IPL has done for Indian cricket. I’m not speaking of how viewership has increased or how it has brought new followers to the game, both of which have happened, but what it has done for the cricketers. Before the IPL, the BCCI ran a monopsony. Young Indian cricketers who wanted to play for India had only one market for their services: the BCCI, via the state associations affiliated to it. It was no wonder that domestic cricketers were so underpaid. The teams they represented faced no competition for their services, and had no incentive to treat them well or pay them handsomely.
That has changed. The IPL has created 10 teams competing furiously for domestic talent, and forced, by competition, to pay them well. The result is that cricket is a viable career option even for players who will never play for India. A domestic journeyman today stands to make up to 100 times as much money as he might have made 10 years ago—and this is all because of the IPL. For this reason alone, I’m a fan.
* * * *
That said, there is much that is crass about the way it is covered. Commercial breaks in the middle of overs is pushing it a bit too far, even if the irony is delicious that as the Delhi Daredevils lose their second wicket, Gautam Gambhir and Virender Sehwag are rolling around in the grass, giggling over a call from Vidya.
And I am so glad to see the last of the ‘MRF Blimp.’ I am told that MRF paid an astronomical sum to ensure that the commentators would mention the blimp a minimum number of times during every match. What made this especially bizarre was that the alleged blimp was actually not a blimp, but a tethered balloon. Also, it wasn’t even there at the venue during some of the matches when it was shown, and the broadcasters used stock footage. Imagine that: commentators forced contractually to praise a blimp that is actually a tethered balloon and is not even there to begin with. Next year, for all you know, they’ll put up a tethered balloon shaped like a volcano, and say, ‘Hey look, MRF has brought a volcano to India for the first time! And it’s in the sky! Hey, did you see that? The MRF Volcano just burst!’
And then MRF Ash will prevent the MRF Blimp from taking off.
* * * *
There also seems to be a bit of a financial bubble formed around the IPL. Some friends and I parsed the numbers recently, and could not figure out how potential revenues could ever justify the current valuations of the franchises. Sahara paid crazy money for its franchise, and are reportedly planning an IPO for the team. I suppose that explains it: it’s the Greater Fool Theory at play. But will all the franchise owners, in the long run, find greater fools?
In any case, the financial madness around the IPL does not mean that the IPL hasn’t created immense value, just as the bursting of the dotcom bubble did not mean that technology wasn’t transforming our lives. Will the IPL bubble burst one day, or will the IPL continue to thrive? I believe both will happen.
* * * *
The IPL somewhat resolves one of the problems with Indian cricket: that it was a monopsony, and cricketers had only one credible buyer for their services. But the other, more serious problem, remains unresolved: that the BCCI is a monopoly.
That is a problem with most national sporting bodies worldwide. They have exclusive rights to the sports they control in the jurisdictions they function in, and that brings with it all the ills of an unfree market. There is no competition to hold them accountable.
In other countries, there are multiple sports that compete with each other for attention, and that can keep the sports bodies honest. But India is effectively a one-sport country. So the BCCI does exactly as it pleases, and much of it is unsavoury. To take just one example, the way it bullied the ICL, and messed with its players lives, was disgraceful. This is a problem, though, that has no solution.
The BCCI is not run on taxpayers’ money—so it’s not accountable to us. It is not a public limited company, and has no shareholders to answer to. The only stakeholders with any control over it are the state associations who elect its office bearers, and their incentives are aligned with continuing the status quo.
In other words, the BCCI is the Match ka Mujrim. And there’s nothing we can do about it, because without this mujrim, we don’t have a match.
Previously on Viewfinder
Internet Hindus and Madrasa Muslims