Beautiful scatty minds

The piece below by me was published in the issue of Tehelka dated 30/07/05, in a slightly shorter form. It was also posted on India Uncut.

A couple of years ago, a tabloid in one of India’s metros called in a consultant to help them make the newspaper more reader-friendly. “Keep stories short,” he advised. Shorter stories, snappy paragraphs, simple sentences; suck the reader in and spit him out before he gets bored. This is the age of the short-attention span, and we see it all around us.