Check out this letter to the employees of the Hindu from their editor, N Ravi. Most of the letter is a whine about how N Ram is trying to sack him—internal politics of little interest to outsiders. But this bit is astonishing:
In the recent period, editorial integrity has been severely compromised and news coverage linked directly to advertising in a way that is little different from paid news. A meaningless distinction has been sought to be made between walls and lines, and the walls between editorial and advertising are sought to be replaced by “lines” between them. Very recently, those of us who were not privy to the deal making learnt to our shock that a major interview with A. Raja in defence of the telecom licensing policy published on May 22, 2010—that was referred to by the Prime Minister in his press conference—involved a direct quid pro quo in the form of a full page, colour advertisement from the Telecom Ministry that was specially and hurriedly cleared by the Minister personally for publication on the same day in The Hindu. The contrast between such a deed and pious editorial declarations including the campaign against paid news cannot be starker.
Indeed, much as we criticize the Slimes of India for selling editorial content, at least they’re upfront about it. The Hindu, as much of the left tends to be, is self-righteous and holier-than-thou in the abstract, but unprincipled and unscrupulous in the concrete. Also, when it comes to the language they use, ToI is sloppy, sometimes comically so, but the Hindu is often turgid and pretentious, as Ravi’s letter demonstrates. There is this popular belief, practically a meme, that the ToI is shit and the Hindu is a paper of high standards. I think both newspapers are a disgrace to journalism—and when it comes to editorial integrity, neither can take the moral high ground.
Just imagine, if Ravi wasn’t such a whiner, we’d probably never know about this Raja quid pro quo.