The unit of hype

X is a unit of hype. One kiloX is equal to 10.42 days. One MegaX is equal to 28.5 years. What is X, and why is it so called?

(Feel free to use your calculator.)

Answer: (select the text below to show)

Warhol. One Warhol = 15 minutes. (More here.)

Question by Amit Varma