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The unit of hype

23 May, 2007 by Amit Varma

X is a unit of hype. One kiloX is equal to 10.42 days. One MegaX is equal to 28.5 years. What is X, and why is it so called?

(Feel free to use your calculator.)

Answer: (select the text below to show)

Warhol. One Warhol = 15 minutes. (More here.)

Question by Amit Varma

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The drama of medicine
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Amit Varma is a writer and podcaster based in Mumbai. He has been a journalist since 2001, and won the Bastiat Prize for Journalism in 2007 and 2015. He writes the blog India Uncut and hosts the weekly podcast, The Seen and the Unseen.

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