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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

The Bombzooka Question

I have three hypothetical questions for you guys. Humour me and try and read all the way through. One.…

A Tale of Two Cities

I was on a CNN-IBN show earlier this evening, where the topic under discussion was the arrest of two…

Thodi Si Tu Lift Karade

I suppose I should display some empathy here, but I can’t help but be a little amused by the…

The Gathering Birds

’Before anyone else was interested in the ornithology of terror he saw the gathering birds,’ Salman Rushdie writes about…

‘A Living Room Full of Guys’

Check out this TED Talk by Tony Porter on how men get trapped in a ‘Manbox’—and women bear the…

29 January, 2009

On Cows And Alcohol

Every day, as we go about our mundane tasks, scientists and researchers are engaged in work that increases our understanding of the world in profound ways. Consider the following two studies, for example.

Study One: Cows and Names: In this pathbreaking study, researchers who do not need to get a life, thank you, have discovered that cows with names give more milk than cows without names. The lead researcher has been quoted as saying: “Placing more importance on knowing the individual animals and calling them by name can significantly increase milk production. Just as people respond better to the personal touch, cows also feel happier and more relaxed if given one-to-one attention.”

Study Two: Men and Alcohol: In a revelation that will send the men among you tumbling to the nearest pub, “new research suggests that moderate drinking actually protects against impotence in the long term.” The study finds that “drinkers experienced rates of impotence 25% to 30% below those of teetotallers.” So sweep that glass of fresh-lime soda off the table on your next date, and ask for a beer. “I will take you to heaven,” tell your love, “but first I must drink seven.”

And what is the conclusion from these two studies? Just this: The next time you are dating a cow, have a drink or two; but don’t drink so much that you forget her name.

Isn’t that useful?

(Links via separate emails from Aditya Kuber, Kaushal Desai, Anand Gadiyar (cows) and The Beast (alcohol). Previous posts on cows: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31 , 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108.)

Posted by Amit Varma in News | Old memes | Cows | Science and Technology

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