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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

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29 January, 2009

On Cows And Alcohol

Every day, as we go about our mundane tasks, scientists and researchers are engaged in work that increases our understanding of the world in profound ways. Consider the following two studies, for example.

Study One: Cows and Names: In this pathbreaking study, researchers who do not need to get a life, thank you, have discovered that cows with names give more milk than cows without names. The lead researcher has been quoted as saying: “Placing more importance on knowing the individual animals and calling them by name can significantly increase milk production. Just as people respond better to the personal touch, cows also feel happier and more relaxed if given one-to-one attention.”

Study Two: Men and Alcohol: In a revelation that will send the men among you tumbling to the nearest pub, “new research suggests that moderate drinking actually protects against impotence in the long term.” The study finds that “drinkers experienced rates of impotence 25% to 30% below those of teetotallers.” So sweep that glass of fresh-lime soda off the table on your next date, and ask for a beer. “I will take you to heaven,” tell your love, “but first I must drink seven.”

And what is the conclusion from these two studies? Just this: The next time you are dating a cow, have a drink or two; but don’t drink so much that you forget her name.

Isn’t that useful?

(Links via separate emails from Aditya Kuber, Kaushal Desai, Anand Gadiyar (cows) and The Beast (alcohol). Previous posts on cows: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31 , 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108.)

Posted by Amit Varma in News | Old memes | Cows | Science and Technology

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