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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

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14 January, 2010

A Dress Code For Mannequins

The WTF statement of the day is the warning given by Chandra Shekhar, a politician in Bhopal, to local shopkeepers:

Your mannequins should wear sarees, not underwear. From now on, keep all undergarments inside. Show it to the customer when he or she asks for it. Five days from now if undergarments are still hanging outside, we will light a bonfire of the lingerie.

Yes, the culture police is protesting against the public display of lingerie now. In a country in which there are so many serious issues to tackle, this is getting surreal. But why, it must be asked, are they doing this? Is there actually a constituency that approves of this kind of behaviour?

My answer: Yes, there is. We are a country that contains around half-a-billion sexually repressed men. Many of these dudes, who don’t get the kind of action they desire, resent anything that reminds them of this. Like lingerie on mannequins. Like advertisements for coffee-flavoured condoms (another target of these thugs). Like the ubiquitous bogeyman of ‘Western Culture.’

And where there is widespread resentment, there will be a political party tapping into it. Such it goes.

Posted by Amit Varma in India | News | Politics | Small thoughts | WTF

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